Pez-Haas, Ltd is the Ed. HAAS International GmbH subsidiary company, working at the Russian market as an FMCG distributor since 1996. Pez-Haas is considered as one of the strongest distribution companies working with all key-accounts in Moscow and St. Petersburg, having wide national distribution through local partners.

The project helped company to identify key marketing and design strategies represented at the Russian market today, including detailed description of each design strategy in package and identity systems of key market players. This helps company to form its own strategy in design management with a special stress on design communication.

ORGANICA developed its new Visual Benchmarking tool to assist FMCG manufacturers and retailers in understanding what communication and functional strategies in design are presented at the market today. Visual Benchmarking analyzes all the identity system ingredients of the key competitors (and the Client company itself), their visual design strategies, key communication parameters, graphic and navigational systems. The tool is very useful in re-design and re-branding cases when an approach to making design decisions should be formed before making investments in a “new image” or a “fresh package”.

ORGANICA design consultancy is a first Russian design management oriented company, founded in 2004. Provides services in design strategy development and design management with a special stress on design research. Organica developed Visual Benchmarking and Design Audit design research methodologies that help companies to identify the place of design in their business process and to make design an efficient business tool. For more information, please visit, http://www.organica-design.ru/eng_index.html